The Experience Macao Roadshow took place at Puente del Rey in Madrid, featuring over 20 stands showcasing the culture, gastronomy and tourism offer of Macao.
Visitors could explore themed areas with virtual reality experiences, cultural workshops and food tastings, including traditional Chinese and Portuguese-influenced dishes.
Activities included calligraphy sessions, lion dance performances and a driving simulator of the Macau Grand Prix circuit.
The event also involved tourism operators, airlines and hotel groups promoting travel connections to the region.
Organisers aimed to increase visibility of Macao in European markets, particularly Spain, as part of a broader international tourism strategy.