Spotify has announced its entry into the fitness category, partnering with wellness creators and exercise equipment maker Peloton to offer workouts within its app.
The new 'Fitness' hub will feature playlists and instructional workout content from established creators like Yoga with Kassandra, Caitlin K'eli Yoga, and others.
Premium users will also gain access to over 1,400 ad-free, on-demand workout classes from Peloton's well-known instructors, covering strength, cardio, yoga, meditation, running, and more.
The workouts are currently available in English, with some options in Spanish and German, and can be downloaded for offline access.
Participating creators will benefit from the partnership by leveraging Spotify's existing monetization tools, while Premium users will have a new way to engage with fitness content.