Peacock announced the launch of two unscripted Bravo microdramas, 'Salon Confessionals with Madison LeCroy' and 'Campus Confidential: Miami', which will stream on its app.
The vertical video series, featuring episodes around 60 to 90 seconds, are designed for a quick, TikTok-like viewing experience.
'Salon Confessionals with Madison LeCroy' will feature the 'Southern Charm' star as she gives her clients a makeover while they tell her their most dramatic stories.
'Campus Confidential: Miami' spotlights a group of college students including Georgia Gay, daughter of Heather Gay from 'The Real Housewives of Salt Lake City'.
According to Peacock, this marks the first time that a major U.S. streaming platform has produced microdramas — and it was bound to happen, given the popularity of microdrama apps in China.
The move follows ReelShort's success, which reached roughly $1.2 billion in gross consumer spending in 2025, up 119% from 2024; another leading app, DramaBox, made $276 million in gross consumer spending last year, more than doubling its 2024 numbers.