Amazon Prime Video is introducing a new feature called 'Clips' that offers a stream of short-form videos from shows and movies, allowing users to jump into the full title or rent/buy it.
The Clips feed will be available on the app's homepage, with options to add shows and movies to your watchlist and share them with friends over text, email, or social media.
Initially rolling out to select customers in the US on iOS, Android, and Fire tablets, the feature is expected to expand this summer.
The new feed will offer a personalized experience based on users' viewing history, providing something new every time they visit.